ESPN, MediaFLO Align for X Games Mobile Channel

SAN DIEGO, July 16: ESPN
and MediaFLO USA have launched EXPN, a dedicated mobile video channel,
available to AT&T and Verizon Wireless subscribers, delivering coverage of
this year’s X Games.

The channel will run from
July 16 to August 8 and will be accessible to subscribers of AT&T Mobile TV
and V CAST Mobile TV. It will air a combined 31 hours of live X Games 14
coverage during the event from July 31 to August 3. Additionally, the EXPN
channel will feature "Best of the X Games" programming in the weeks
before and after X Games 14, beginning with replays and analysis of previous X
Games and wrapping up with highlights of X Games 14.

"The X Games is among
the more exciting events of the year for action-sports fans," said
Jonathan Barzilay, the senior VP of programming and advertising for MediaFLO
USA. "Our mobile TV service—and the dedicated EXPN
channel—will bring this amazing event to life for viewers who want to
take their favorite sports with them throughout the day."

—By Mansha Daswani