City Lights Names New VP of Digital Production

NEW YORK, July 14: Chachi
Senior has been promoted to VP of digital production for City Lights Digital,
where he will oversee the entire digital division and supervise projects from
development through post-production.

Senior, an Emmy-nominated
producer, has created original digital series for brand and network clients
such as WEtv.com’s Puppy Weddings
and Hot Coffee Break, Kohler’s The
Bold Look of Kohler and Barnes and
Noble’s Book Obsessed.

After joining City Lights
in 2007 as a director of digital production, Senior was instrumental in the
growth of this newly created division. City Lights Digital has worked with
clients including Reader’s Digest,
MySpace, ABC Family, Conde Nast, SCI FI, Si TV, Wal-Mart, Hearst, VH1,
Mylifetime.com, The N, G4, Getty, Kodak, Heavy.com and CollegeHumor.com.

Prior to joining City
Lights, Senior was a production manager at Rainbow Media and a principal at
First Motionless Pictures. He also worked on and produced several music videos,
commercials and independent films, including LAFF-winner and Independent Spirit
Award-nominated Unknown Soldier,
South-by-Southwest winner Blackballed: The Bobby Dukes Story, Little Senegal and Nine Scenes About Love.

Dave Noll, the president
of City Lights Television and Digital, said: “As a result of Chachi’s dynamic
personality and cultivated relationships in the digital realms, we’ve more than
doubled revenues and output under his leadership. He realizes the importance of
the changes our industry is currently experiencing.”

—By Jackie Stewart