American Greetings Promotes Licensing Executive

NEW YORK, July 8: Carla Silva has been promoted from
director to VP of international licensing at American Greetings Properties.

Silva will oversee international outbound licensing for the
company. Before joining American Greetings Properties in 2007, Silva worked for
United Media Licensing for 13 years in international publishing and advertising
and licensing development.

Tamra Knepfer, the senior VP of
consumer products for American Greetings Properties, to whom Silva reports,
noted: “Carla Silva has quickly become an integral part of building American
Greetings Properties’ standout international business. She has taken the lead
in expanding our brands internationally, including Holly Hobbie in Italy and France and Madballs across the world,
while managing Strawberry Shortcake’s
international growth with agent DIC Entertainment. Carla is also leading the
international expansion of Care
Bears, most notable with the brand’s recent launch in Japan. We are
confident that Carla will continue to grow our international licensing
business.”

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