Success for FME’s Britain’s Got Talent Website

LONDON, June 6:
FremantleMedia Enterprises (FME) reported that traffic to its web portal for
talkbackTHAMES’ reality competition series Britain’s Got Talent has nearly doubled from last year’s figures.

Over the course of the
series, 3.4 million video clips were viewed at www.itv.com/talent. On the most
heavily trafficked day for the site, Sunday, June 1, 377,000 videos were viewed
by 293,000 unique users. On this same day, the site delivered 2.22 million page
impressions, a 61-percent increase on 2007’s highest daily-viewing figure.

Over the five days of the
live semi-finals from May 26 to 30, culminating with the final on May 31, the
website recorded a daily average of 796,000 page impressions, compared with
471,000 last year. The average weekly reach of the site during the second
season of Britain’s Got Talent
was 250,000 users—a figure that is equivalent to an average weeknight
audience of ITV2, according to FME.

The content of the site
offers exclusive behind-the-scenes interviews with both the contestants and
judges. The website plays more than 100,000 videos each day and received in
excess of 1 million hits on Monday, June 2.

In addition to the Britain's
Got Talent website, FME's
interactive team is responsible for the new-media development of other FME and
talkbackTHAMES brands, including Live From Abbey Road, The Apprentice and The X Factor.

FME's success with Britain's
Got Talent online follows other
website launches for the company, including the AmericanIdol.com site, which
offers a variety of interactive extensions. Online portals for The Price Is
Right, Family Feud and America's Got Talent also receive millions of visitors each month.
Finally, FME's recently launched atomicwedgietv.com comedy channel showcases
original short-form webisodes from Emmy Award-winning talent, and has been
syndicated across a variety of online communities and video-sharing sites.

Britain’s Got Talent is a talkbackTHAMES/Syco TV Production for ITV1.

Robert Marsh, FME’s VP of
interactive for the U.K., commented: “We’re delighted with the performance of
this year’s Britain’s Got Talent
website. We designed the site to satisfy the fans and feel it’s been an
absolute triumph. Our piece de resistance was our ability to keep fans on the
site. The amazing range of content meant an average time spent on the site of
over eight minutes per session.”

—By Irene Lew