DECODE Enters Co-Production for New Preschool Series

TORONTO/LONDON, June 3:
DECODE Entertainment and Australia’s mememe productions have teamed up to
co-produce dirtgirlworld, which
has been commissioned by ABC in Australia, CBeebies in the U.K. and Canada’s
CBC.

DECODE Enterprises will
handle worldwide distribution and merchandising and licensing rights for the
series, excluding the U.K., which will be represented by BBC Worldwide, and
Australia, which will be represented by mememe productions. The series features
a mix of animation, photomontage and illustration, and uses music to explore
the natural world, inviting the audience to “go get grubby” with Dirtgirl.

Steven DeNure, the president of DECODE Entertainment, said: “We’re looking
forward to working with mememe productions, who have created a wonderfully
original concept with dirtgirlworld.
It’s a truly standout show with fantastic characterization and with ABC,
CBeebies and CBC already on board, we have a strong team in place to take this
series to its full potential.”

Cate McQuillen
and Hewey Eustace from mememe productions, who created the series, commented:
“We are so proud to be working with DECODE to bring dirtgirlworld to our audience. This is very much a
story from our hearts. dirtgirlworld is entertainment with an environmental focus that invites
children to be involved in a world where nature first is second nature.”

—By
Kristin Brzoznowski