International Brand Chief to Join ITV’s Global Division

LONDON, May 29: Gustavo
Antonioni will join the recently merged Granada Ventures and Granada
International in the newly created position of commercial brand director.

Antonioni, a former Marvel
Entertainment and Warner Bros. executive, will be responsible for driving the
global marketing and licensing strategy for ITV’s commercial brands, including Coronation
Street, Dancing on Ice and Hell’s Kitchen. He will manage the global market team and work
closely with the brand management and merchandising and licensing teams. He
will also be working with ITV plc’s marketing and commercial teams.

Antonioni’s appointment
follows the recent merger of Granada International and Granada Ventures. Led by
Peter Iacono, the president and managing director of ITV Worldwide, the newly
merged division includes the global distribution operations for ITV’s
theatrical, video, TV, publishing, consumer products and international
networks.

Iacono commented: “Gustavo
Antonioni has a proven track record of managing high-profile consumer brands
for some of the biggest entertainment companies on the planet. His expertise
and international outlook will play a vital role in driving ITV’s global
marketing and licensing strategy forwards. I’m delighted to welcome Gustavo on
board.”

—By Kristin
Brzoznowski