JTMG Signs Up New Licensees for NBCU Series

SAN FRANCISCO, May 8: Joy Tashjian Marketing Group (JTMG) has unveiled a roster
of charter licensees for several NBC Universal television properties, including
the Bravo reality series Top Chef and
the NBC drama Heroes.

For Top
Chef, JTMG has secured
Brighter Minds for PC games, Rizzoli for calendars, and DSI for console games,
including Nintendo Wii. International licensees for Heroes include Zig Zag for posters and
postcards (Germany, Austria and Switzerland), Mezco Toyz for figures (U.S. and
Canada) and Editorial Abril for postcards (Latin America).

JTMG has also
signed up new licensees for Access Hollywood and NBC Sports, with the company securing
iToys for table-top games and handheld LCD games.

Last year, NBC Universal
Television Distribution tapped JTMG as the exclusive consumer products agency
to represent select television properties from NBC, USA Network, SCI FI
Channel, Bravo and CNBC. The appointment expanded upon JTMG’s long-term
licensing association with NBC prior to the network’s acquisition by Universal,
as well as JTMG’s successful consumer products representation on behalf of
Endemol for its NBC shows, such as Fear Factor, Deal Or No Deal and 1 vs. 100.

—By Irene Lew