Endemol Scores Deals for Talpa Formats

HILVERSUM, April 3:
Endemol International has secured another raft of deals for a range of Talpa
Media’s formats, including the game shows Divided and I Love My Country.

Divided has been commissioned by RTL 4 in the Netherlands,
and is slated to air in a prime-time slot beginning late summer. Earlier this
week, Abu Dhabi TV in the Middle East picked up the show as well. RTL 4 also
snapped up I Love My Country.

In Germany, a special
prime-time edition of Let’s Go Shopping has been acquired by ZDF and is set to broadcast in May.

The entertainment format M/F
has been sold into four new
territories. Star TV in Turkey and SIC in Portugal have both commissioned
prime-time runs of the show. The first season on the show recently went on air
in Romania on Antena 1, and MBC in the Middle East picked up the format earlier
this week to launch its first season in October.

Maarten Meijs, who joined
Endemol in October last year to drive worldwide sales of Talpa Media’s
catalogue, commented: “These formats are proving to be an extremely valuable
addition to Endemol’s portfolio. Their popularity with broadcasters around the
world is paying real dividends and we are expecting them to generate a lot of
interest at next week’s market.”

—By Kristin
Brzoznowski