MobiTV to Offer Disney Content

BURBANK/EMERYVILLE,
April 2: Disney-ABC Television Group has inked a deal to offer Disney Channel
and Playhouse Disney series and movies to MobiTV service subscribers.

Now available
through a dedicated channel on MobiTV’s wireless television subscription
service, Disney Channel on MobiTV features full-length episodes of hit Disney
series such as Hannah Montana and Phineas and Ferb as well as from the Disney Channel original movies franchise. The
service also includes Playhouse Disney content like Bunnytown, Handy Manny and Mickey Mouse Clubhouse.

“Working with
MobiTV allows us to provide our popular kid-driven family programming to our
audiences while on the go and deepen our reach into the mobile marketplace with
world-class content,” said Albert
Cheng, the executive VP of digital media for Disney-ABC Television Group.
“We continue to be at the forefront of providing the content viewers want and
love on a variety of devices and platforms. We look forward to working with
MobiTV as we connect viewers with our powerful network brands.”

“We are
thrilled to be working with Disney Channel to offer its top-rated kids and
family shows to our subscribers,” added Charlie Nooney, the chairman and CEO of
MobiTV. “This partnership underscores our continued ability to attract and sign
deals with world-class content providers as well as provide high-quality
programming to our subscribers. Based on our recent research, 43 percent of parents
utilize the MobiTV service to entertain kids in the car. The addition of Disney
Channel will provide even more meaningful content and wholesome viewing
experiences for kids and families traveling in the car and beyond.”

—By
Kristin Brzoznowski