ER Appoints Partner for Themed Attractions

LONDON, February 19:
Entertainment Rights (ER) has named 3DBA as its sales partner for the delivery
of key brands into themed attractions, with George of the Jungle and Casper attractions currently in development and being showcased at trade
shows throughout the world.

The goal of the long-term
partnership is to position key brands as fixtures in major theme parks and
outdoor leisure attractions worldwide. This includes interactive water rides,
dark rides and 4-D multi-sensory cinema experiences.

The first attraction in
development, George of the Jungle
Splash Battle, is an interactive family water ride and was showcased last month
at the Euro Amusement Show in Nice. Designs and plans for further attractions
in development will be featured at the upcoming Dubai Entertainment &
Leisure show, IAAPA Asian Expo in Macau and IAAPA Orlando. A number of deals
are expected to be announced shortly.

—By Kristin
Brzoznowski