W!LDBRAIN Launches Yo Gabba Gabba! Licensing Program

BEVERLY HILLS, February
13: Animation and entertainment outfit W!LDBRAIN has kicked off a multi-million
dollar licensing program for its children series Yo Gabba Gabba!, and has signed partners to create and distribute
a wide range of merchandise slated to hit shelves later this year.

Kidrobot, a subsidiary of
W!LDBRAIN that creates and sells limited-edition art toys and apparel, will be
the first to debut Yo Gabba Gabba! product.
The company has released limited-edition 10-inch collectible vinyl figures featuring
five of the series’ characters. Limited-edition clothing and accessories for
both kids and adults are also being released through Kidrobot.

A full line of toys by
master toy licensee Spin Master is also slated for a 2008 release. As the
master toy licensee, Spin Master is creating a range of toys for preschoolers
including Dancing Brobee—featuring songs and sounds from the
show—and the Grooves Guitar, a kid-sized guitar fashioned after the
series’ character Muno. Product will be available internationally through Spin
Master as the show premieres in other territories.

Other merchandise being
developed includes accessories by Loungefly; apparel from The Merchandise
Company, Mighty Fine and Success Apparel; books through Simon & Schuster;
CDs from Nickelodeon/Sony BMG; crafts by NSI International; DVDs through Nickelodeon
Home Entertainment and Paramount Home Entertainment; electronics by Blue Box
International; wood puzzles and Uno by Sababa Toys; holiday items through CSS;
home décor by The Betesh Group, G-Wiz, Marshmallow and Spin Master; key chains
from Basic Fun; play structures through Time to Play; and sleepwear by American
Marketing Enterprises.

Produced by The Magic
Store and W!LDBRAIN, Yo Gabba Gabba! is a magazine-format series that infuses retro-style and beat-driven
music to teach simple life lessons through a world of puppet characters. It is
about to enter its second season, airing on Nick Jr. and Noggin.

"We have an
incredibly strong and diverse lineup of licensed Yo Gabba Gabba! products coming to market in 2008," said
Michael Polis, the chief marketing officer of W!LDBRAIN. "Given the show's
appeal to preschoolers and young adults, consumers can look forward to seeing
products in channels that cater to both audiences. Our partners are
capitalizing on the fresh look of the show, colorful characters and
cross-generational appeal of the music to deliver products that are both
innovative and fun to share.”

"I'm thrilled with
the continuing momentum for Yo Gabba Gabba! and look forward to providing fans of the show with
a consumer products program that exceeds their expectations," said Charles
Rivkin, the president and CEO of W!LDBRAIN. "With the production of the
second season underway, we expect to expand our repertoire of music and themes
and incorporate those into consumer products launches in 2008 and beyond.”

—By Ned Berke