Twentieth Century Fox, Apple Unveil New iTunes Initiative

SAN FRANCISCO, January 16: Twentieth Century Fox and Apple
have announced a deal that allows consumers who buy select DVDs from the studio
to also obtain a digital copy of the film from the iTunes Store.

Once a customer buys the DVD, they insert it into their
computer, enter a unique code into iTunes and iTunes automatically copies the
movie to their iTunes library. Customers own the iTunes Digital Copy of the
movie, which can be viewed on a computer, iPod with video, iPhone and Apple TV.
Each DVD will only transfer its iTunes Digital Copy to one iTunes library.

The first DVD to make its debut with iTunes Digital Copy is
the Special Edition DVD premiere of the Family Guy parody of Star Wars, called Family Guy Presents: Blue Harvest. Fox and Apple are planning to deliver more DVDs
with iTunes Digital Copy this year.

“One of the most requested features DVD buyers have been
asking for is the ability to get the movies they bought into their iTunes
library,” said Jim Gianopulos, the chairman and CEO of Fox Filmed
Entertainment. “We’re thrilled to offer such an incredibly simple way for our
customers to get even more out of their DVD purchase, and we look forward to
releasing many more DVDs this year with iTunes Digital Copy.”

“Now movie fans can easily transfer a free copy of the movie
they purchase on DVD into iTunes,” said Steve Jobs, Apple’s CEO. “DVDs
containing an iTunes Digital Copy allow movie fans to get a copy of their movie
which can be viewed on a computer, iPod, iPhone or on Apple TV.”

—By Mansha Daswani