Ninja Turtles Merchandise Lineup Expands

NEW YORK: 4Kids Entertainment International kicks off the 25th anniversary of its iconic Teenage Mutant Ninja Turtles property with a host of licensing partnerships signed across Europe. 

New deals have been secured with J.L. Fontes in Portugal for flip flops, slippers, clogs and umbrellas; New York Zero in Italy for apparel; Passion Secret in Spain for boys boxer shorts, underwear and t-shirts; Zorluteks Tekstil in Turkey for bedding; Rubies Masquerade for children’s Halloween costumes across selected European territories, including Russia, and in South Africa; and Paxos for back-to-school products covering Greece, Cyprus and Malta.

In Israel, Shoshi Zohar signed on for children’s Halloween costumes, while Mitos Novelties went for apparel and footwear. 

"It is great to be announcing new deals for the Turtles at the beginning of this milestone year," said Sandra Vauthier-Cellier, the managing director of 4Kids Entertainment International. "All the recent activity is testament to the enduring power of these unlikely superheroes as firm favorites with kids across Europe."