LazyTown Sets Up U.K. Office

LONDON, January 3: LazyTown has opened an office in the U.K.
to look after its European brand and licensing business as part of its global
growth strategy.

The office, located on New Bond Street in London, will
provide direct support for agents and licensing partners throughout Europe and
coordinate their activities. Headed by Katie Foster, the director of brand and
licensing in Europe, and Catrina Stock, the head of brand and licensing in
Europe, the office’s members will work closely with the product development,
marketing and public relations teams throughout the region.

“It is extremely important to LazyTown’s rollout that we work strategically to provide the
best team, support and opportunities for what we believe is the only brand
dedicated to kids health,” said Ágúst Freyr Ingason, the executive VP of
LazyTown. “So, we are delighted to announce this next phase of our European
business strategy for LazyTown,
and are very confident that in Katie and Catrina we have found the best
possible team for the brand and for our European partners.”

—By Ned Berke