MTV Networks International, CME in Multi-Year Romanian Deal

LONDON/HAMILTON, December 18: MTV Networks International’s
(MTVNI) Emerging Markets group has granted the multi-year rights to the Central
European Media Enterprises (CME) subsidiary PRO TV to operate MTV’s localized channel in
Romania.

Under the multi-year licensing agreement, MTV Romania will
continue to operate as a fully-localized,
24-hour youth lifestyle channel, providing the best in international and local
music and long-form programming. MTV Romania will join PRO TV’s family of
terrestrial and cable entertainment and thematic channels, which reach 82
percent of Romania’s 21.6 million people.

First launched in 2002, MTV Romania reaches 10.5 million
people and features Romanian adaptations of Total Request Live, Hitlist Romania and Dance Floor Chart, along with internationally renowned programs such
as Pimp My Ride, Punk’d, Boiling Point and Beavis and Butthead.

Bhavneet Singh, the managing director and senior VP of
Emerging Markets at MTVNI, commented: “We are delighted to announce this deal
and our new relationship with CME and PRO TV. The PRO TV family of channels is
at the very top of their game in Romania and we are confident that they will
help us take MTV Romania to the next level. MTV Romania is one of our
longest-running localized
channels in Central and Eastern Europe and has enjoyed tremendous success to
date. Together with PRO TV, we can’t wait to give our Romanian audiences even
more dynamic, exciting and trendsetting content, not just on TV, but on every
multi-media platform.”

Michael Garin, CME’s CEO, added: “We are thrilled to have an
opportunity to make MTV our fifth network in Romania. Our Romanian operations
demonstrate the success of our multi-channel strategy in driving growth and we
plan to continue to launch additional channels targeting specific demographics
as opportunities arise.”

—By Irene Lew