JimJam Rolls Out Across Central Europe

LONDON, December 13: HIT Entertainment and Chellomedia have
announced that JimJam, their new 24-hour preschool channel, is launching across
Central Europe, adding an additional 1.4 million subscribers to its reach.

JimJam will now be carried on UPC Broadband in Poland, Hungary,
Slovakia and the Czech Republic. The channel has been dubbed into English,
Polish, Hungarian and Czech, with a Romanian channel due to launch in January
2008. With its existing carriage on SKY Italia’s children’s package, JimJam is set to exceed 6
million television households by early 2008. HIT Entertainment and
Chellomedia’s subsidiary, Chello Zone, will continue to launch and distribute
the channel internationally throughout 2008.

Chellomedia recently formed a joint venture with HIT Entertainment
to launch and distribute JimJam internationally, following a separate deal in
which Chellomedia had acquired the Italian preschool channel.

Shane O’Neill, the president of Chellomedia, commented: “We are
delighted with the new market launches of JimJam across a further four
countries and see this next phase as a great testament to the first class
collaboration between Chello Zone and HIT Entertainment. We are also pleased to
broaden our range of children’s channels, which already includes Minimax and
Panda. JimJam offers an outstanding children’s programming line up and we know
it is going to be a huge hit in the territories it now reaches and those which
will be receiving it early 2008.”

Bruce Steinberg, HIT’s CEO, added: “The launch of JimJam marks a
tremendous achievement for our joint venture partners Chellomedia and Chello
Zone. We are delighted that after months of hard work, JimJam has been brought
to life on UPC’s world-class cable and satellite networks and by January we
will distribute to an amazing six million subscribers. Our preschool shows have
millions of fans throughout the world and we’re thrilled that even more young
viewers will now have the opportunity to engage with some of the world’s best
children’s programming on offer.”

—By Kristin Brzoznowski