NBC Universal Expands Green Initiative Across Divisions

MIAMI, October 24: As part of its “Green Is Universal”
eco-friendly initiative kicking off next month, NBC Universal has unveiled
plans to debut more than 150 hours of environmentally-themed content
encompassing all of its divisions across multiple platforms.

The green-themed programming will kick off on November 4 and
culminate on November 10. During the same week, NBC Universal's U.S.
Spanish-language network Telemundo will also launch "Alerta Verde"
(Green Alert), which will include special programming promoting the
preservation of the environment during its entertainment, news and sports
shows.

Highlights of NBC Universal’s 150 hours of green-themed
content include announcements about the “Green Is Universal" initiative
during NBC Sports programs. On November 4 during the Sunday Night Football game, Football Night in America host Bob Costas will explain the programming as NBC
Universal's networks simultaneously turn their respective logos green at 8 p.m.
The broadcast also will feature additional announcements about "Green Is
Universal," as well as incorporate the themes throughout its broadcast on
Sunday night. The following Saturday, November 10, the Air Force vs. Notre Dame
college football game will feature the University of Notre Dame's students' and
professors' research for capturing carbon dioxide from the emissions of power
plants, which could ultimately contribute to reversing the effects of global
warming.

NBC News will dedicate programming across many of its
platforms as part of the initiative. NBC Nightly News with Brian Williams will feature a five-part green series, dedicating
each night to a single topic: water, wind, grass, bio-fuels, nuclear and how to
"green your house." NBC News' environmental correspondent, Anne
Thompson, will contribute to this series.

CNBC will focus on investing opportunities in the green
movement, covering what Wall Street, venture capital firms and corporations are
doing in such areas as clean technology, alternative energy and sustainability,
providing information for investors. This includes a special green edition of The
Big Idea with Donny Deutsch at 10 p.m.

For the female-targeted online community, iVillage's iGo
Green channel features a wide variety of green content, from organic
Thanksgiving ideas to eco-friendly gifts. In addition, iVillage's gURL.com will
feature a recycling game and Astrology.com will feature Green Scopes. Every
day, new green content will be featured both on iVillage.com's main page and on
its iGo Green channel, including opportunities to give green within iVillage
Cares, with click-to-donate links for a variety of causes.

NBC Universal Domestic Television Distribution's Access
Hollywood will report on Hollywood
celebrities making an environmental difference, with additional green
interviews posted online at www.accesshollywood.com. On the November 6 edition
of The Martha Stewart Show,
naturalist, media personality and author David Mizejewski of the National
Wildlife Federation will help educate viewers on the growing importance of
involving children in green activities and encouraging them to spend more time
outdoors. Lyons and Bailes Reel Talk
will highlight Al Gore's Oscar-winning documentary, An Inconvenient
Truth, on the November 10-11 episodes.
Additionally, The Jerry Springer Show, Maury, The
Steve Wilkos Show, The Chris
Matthews Show, The Wall Street
Journal Report with Maria Bartiromo, Your
Total Health and Lyons &
Bailes are all participating in the effort.

The NBC owned-and-operated stations will incorporate
extensive environmentally-themed stories throughout their newscasts and display
green logos and graphics on air. In addition, the group will run a half-hour
special on Going Green at Any Age! The
stations' Going Green websites
will also have a green theme and will provide calculators that can determine an
individual's impact on the earth according to carbon, water and energy use.
Users can also download widgets to get regional and national environmental news
as well as the latest local headlines sent to their desktops.

Additionally, NBC Universal has taken further steps to make
its own operations more eco-friendly worldwide. It recently announced the
creation of a new West Coast News Headquarters and Content Center, which will
be developed under the U.S. Green Building Council's LEED rating system. NBC
Universal will seek LEED Silver certification for new construction for the
Center and will target LEED for existing buildings for its ongoing operations.
Completed in May 2007, the Universal Studios lot installed its first solar
energy system, the largest in the industry. NBC Universal's long-term goal is
to secure an increasing portion of its power from solar or wind generators.

For the first time, NBC Universal Foundation, which supports
non-profit organizations that concentrate on strengthening public secondary
education, will award funds to three environmentally-focused organizations:
Student Conservation Association, the New York Restoration Project and the Los
Angeles Conservation Corps.

"The More You Know," NBC Universal's award-winning
public service campaign, will debut brand new environmentally themed spots to
be broadcast across all platforms. The messages will focus on global warming,
pollution and recycling as well as provide viewers with ways to make a
difference. Participating NBCU talent include: Molly Sims, Josh Duhamel and
James Lesure (Las Vegas); Noah
Gray-Cabey (Heroes); Christopher
Meloni (Law & Order: SVU);
Ann Curry (Today); Tim Gunn (Project
Runway and Guide To Style); Jeffrey Donovan (Burn Notice); Tricia Helfer (Battlestar Galactica) and Maria Celeste (Al Rojo Vivo con
Celeste).

Telemundo will launch "Alerta Verde" (Green
Alert), also kicking off November 4 and culminating on November 10. During the
entire week, Telemundo network and stations will offer various specials
highlighting the green theme during its entertainment, news and sports shows.

Telemundo's morning show Cada Día will offer various segments and special interviews
related to the green topic during the entire week. Meanwhile, during Al
Rojo Vivo con Maria Celeste, the
award-winning segment “Alerta Verde" will air every day during the week in
order to educate viewers about specific topics such as global warming,
recycling, options and alternatives to improve the earth.

Telemundo's daytime court show Caso Cerrado will present a legal case in which Ana Maria Polo
will resolve a dispute related to an environmental issue. The popular dating
show 12 Corazones also goes green
with an episode in which Penélope Menchaca and astrologist Edward'O join
efforts to save planet Earth through the zodiac signs.

Two youth-oriented shows Nítido and Descontrol, featuring music, fun and adventure, will feature special segments
that invite Latino youth to join Telemundo's effort.

"The environment has become both a corporate and
cultural issue," said Jeff Zucker, the president and CEO of NBC Universal.
"As a leading media and entertainment company, NBC Universal has a
responsibility, both in our own operations and in driving awareness. Green is
good for the world and the bottom line."

—By Irene Lew