Discovery UK to Premiere New Series On Demand

LONDON, October 4: Discovery Networks UK will premiere the
Discovery Channel show Chop Shop: London Garage on its online video service Discovery On Demand today, four days
before the linear TV launch.

“Our goal is to bring Discovery programming to our audiences
wherever they may be,” said Keith Underwood, the VP and commercial controller
at Discovery Networks UK. “Chop Shop: London Garage is set to be one of our most popular shows. Using
Discovery On Demand as a ‘first look’ destination for a top rating factual show
is an experiment for us as we look to integrate our programming across multiple
platforms.”

To support the premiere of the show on air, from today,
Discovery Mobile’s Turbo branded loop will be dedicated solely to the launch of
Chop Shop. The launch will also be supported
with an on-air and off-air marketing campaign under the tag line ‘Sparks Will
Fly.’ There will also be a dedicated Chop Shop microsite showcasing bonus
footage.

Chop Shop: London Garage’s Bernie and Leepu were first seen on Discovery last
year in Bangla Bangers. The new show sees them setting up a car workshop in
London’s East End.