New Consumer Products Launches for Project Runway

NEW YORK, August 22: The Weinstein Company has finalized
five multiyear global licensing agreements for a range of new branded consumer
products for the Project Runway franchise,
in time for the launch of the fourth season of the fashion design competition
reality series on Bravo in the U.S.

This marks the first time Project Runway has extended the brand with a series of licensing
partners in consumer products. The licensing program was structured by ACI
Licensing on behalf of The Weinstein Company. Licensing partnerships have been
secured with Aaron Company, Brother International, Prym Consumer, Robert
Kaufman Fabrics and Simplicity Pattern for Project Runway-branded products in the following categories:
jewelry, sewing patterns, fashion fabric as well as sewing machinery. The
partners are currently developing both in-store and online collateral that will
expand the brand into retail channels globally. Details about the specific
products and retail dates will be announced in the fall, prior to the season
four premiere of Project Runway.

Pam Henning, the senior VP of global integrated marketing at
The Weinstein Company, stated: "As we expand the footprint of the Project
Runway brand, we are excited to make the
shows fashion and design experience accessible to consumers worldwide with
specialized products and tools. This marks one of the most comprehensive
consumer product licensing programs ever launched by a reality television
series. We've seen how Project Runway resonates with consumers and with the show's tremendous reach and
credibility within the fashion community, it is a natural platform for brand
extensions."