Setanta Sports to Launch on DISH Network

NEW YORK/ENGLEWOOD, August 2: Setanta Sports, a 24-hour
premium channel dedicated to international soccer and rugby, has expanded its
reach in the U.S., securing a slot as a paid subscription offering on EchoStar
Communications Corporation's DISH Network.

As part of the DISH launch, Setanta will be offered for free
in the Preview Showroom from August 2 through September 5. Airing seven days
per week, 24 hours per day, Setanta Sports is available to DISH Network
customers for $14.99 per month, and to business subscribers starting at $100
per month. Setanta Sports provides access to more than 1,000 live events,
including U.K. and European soccer from the Barclay's English Premiership
League and the UEFA Champions League, as well as rugby matches from Rugby Union
including the Rugby World Cup 2007, the annual Six Nations tournament and The
Heineken European Cup.

In North America, Setanta Sports is currently available to
subscribers via broadband at www.setanta.com and on DIRECTV, GlobeCAST WorldTV
and ITVN.com, as well in commercial settings such as sports bars and pubs
nationwide.