BET Networks Announces New Appointments for Senior Team

NEW YORK, July 20: Viacom’s BET Networks has made a series
of new appointments for its senior team, including Scott Mills as president and
COO of the company.

Based in Washington, D.C., Mills will report directly to
Debra Lee, the chairman and CEO of BET Networks. Mills will lead the company's
business operations, including advertising sales, content distribution and
marketing, legal and business affairs, finance, digital, research,
international and administration. He was most recently BET Networks' chief
financial officer and president of digital media, where he was responsible for
all financial functions, strategy and business development and research. He led
the creation of BET Mobile, BET's urban mobile content subscription service;
the consolidation of BET Networks' ownership in BET.com; the launch of BET's
digital video download offering on iTunes; and the expansion of BET's VOD
product. Mills also served as the executive VP and COO of BET Interactive, the
operating entity for BET Network's flagship online portal BET.com. He oversaw
the start-up of BET.com and led the property to become the number-one online
media platform for African Americans. He joined BET in 1997 as the senior VP of
strategy and business development.

"Scott brings incredible operational, financial and
digital expertise to this new role—qualities that will help him guide BET
Networks to a position of even greater growth," said Lee. "His
leadership and vision for the future will ensure that we are working in the
most efficient and strategic way possible across our business."

The company also appointed Michael Pickrum as the chief
financial officer and named Denmark West as the president of digital media. In
his role as chief financial officer, Pickrum will be responsible for managing
the financial operations for BET Networks and will play a strategic role in the
overall management of the company. He was promoted from his previous position
as the executive VP and COO of BET Interactive. He first joined BET Interactive
in September 1999 as the VP of business development for BET.com.

As the president of digital media, West will lead the
company's expanding portfolio of digital brands, including BET.com, BET Mobile,
BET on Demand and BET's digital download offerings, and will oversee the
development and implementation of the company's global digital strategy. West
joins BET Networks from MTV Networks (MTVN), where he most recently served as
the executive VP and chief of operations of global digital media for MTVN.