NBCU Expands Eco-Friendly Initiative

BEVERLY HILLS, July 17:
NBC Universal has announced the launch of “Green is Universal,” a weeklong
eco-friendly programming initiative across its suite of channels that will
focus on educating viewers and the company's employees on ecological issues and
our impact on the environment.

The weeklong event will
premiere on Sunday, November 4 and run through Saturday, November 10.
"Green is Universal" marks the first initiative of the newly formed
NBCU Green Council chaired by Bravo Media president Lauren Zalaznick. The NBCU
Green Council was unveiled May 24 as part of NBCU's "Get On Board,” a
comprehensive, companywide program to improve the environmental impact of its
operations by reducing greenhouse gases, raising awareness about green issues,
and stimulating change in the media and entertainment industry.

"For the first time
ever, the massive resources of the entire NBC Universal family will stand
together behind a single pro-social cause," said Zalaznick. "This
far-reaching initiative represents the first step in our commitment to help
raise environmental awareness and effect change both internally and
externally."

During the “Green is
Universal” week, both scripted and unscripted programming from NBC
Entertainment will adopt a number of green-friendly and environmentally oriented
messages across all dayparts. For example, NBC’s entire Thursday night lineup
will feature this content, including the Emmy Award-winning comedy The
Office, My Name is Earl and 30 Rock, the drama Heroes and
the game show Deal or No Deal.

NBC News' platforms like Today, Nightly News, Dateline, MSNBC and
MSNBC.com will support a week of special programming that includes in-depth
looks at environmental issues. NBC News's chief environmental affairs
correspondent, Anne Thompson, will be featured throughout this special week of
programming. NBC Sports kicks-off "Green is Universal" week November
4 with its Sunday Night Football match-up between the Dallas Cowboys and
Philadelphia Eagles. The broadcast will feature additional announcements about
"Green is Universal," as well as incorporate the themes throughout
its telecast on Sunday and the following Saturday's Air Force vs. Notre Dame
game.

NBC's owned and operated
stations will devote daily news programming and online content to themed
environmental reports, updates on local green efforts in the community and
around the country, as well as launch a Green PSA promotion campaign.

Bravo's multiplatform
coverage—which includes TV, Internet and mobile—will include a
special "Watch What Happens" broadband broadcast hosted by Andy
Cohen, featuring Bravo designers, stylists and chefs giving "Green
Tips" on food, fashion, beauty, design and pop culture.

CNBC's programming
throughout the week will focus on ways in which "going green" can
make both a global impact and be financially beneficial. The Big Idea with
Donny Deutsch will explore
innovative "green" initiatives that businesses are implementing and
assesses the impact of these initiatives on a business' bottom line. And the Fast
Money traders will discuss stocks
that are both profitable and good environmentally based investments.

Additionally, Universal HD
has produced three half-hour specials based on short-films about protecting the
environment, which will be broadcast during the "Green is Universal" week.
iVillage will continue its existing "iGo Green" commitment by
creating additional consumer greening polls; serving as a company-wide
directory for all NBCU green activities and information; and extending the
existing green content—baby tips, home improvements, green
recipes—deeper throughout the site.

SCI FI's week will include
specially themed nights of programming including a green-themed episode of Flash
Gordon, a Eureka season one marathon with a "Technology and
Science to the Rescue" theme, and a movie night centering around our
“Dangerously Changing Planet.”

Sundance Channel's weekly
programming block, The Green,
presented by Robert Redford, features an original 30-minute program followed by
a documentary premiere every Tuesday evening. On Tuesday, November 6, The Green
will air Big Ideas for a Small Planet: KIDS and premiere Radiant City, Gary Burns’ new film about suburban sprawl and
21st century suburbanites. Interstitial series like Ecoists and Ecobiz also will be shown.

USA Network's coverage
will include a series of on-air and online character vignettes that will
recognize everyday activists, including celebrities, who are making a
difference to help save the environment.

Additionally, Universal
Pictures, Universal's U.S. theme parks in Orlando and Hollywood, NBCU
International, Telemundo, mun2 and Access Hollywood have all committed to programming and online
specials and elements centered on the “Green is Universal” initiative. More
specific details will be announced from all the divisions in the coming months.

"We need to not just
think green, but act green," said Jeff Zucker, the president and CEO of
NBC Universal. "This commitment to a week of programming is an incredible
opportunity for NBCU to use the collective power of its platforms—broadcast,
cable, and film—and consumer expertise and reach to further the message
of environmental awareness and change."