Court TV Rebrands as truTV

ATLANTA, July 11: Court TV, owned by Turner Broadcasting
System, is rebranding as truTV, effective January 1, 2008, and has put four new
projects into development, including ones from Granada America and Bunim/Murray
Productions.

“The success of the Turner Entertainment Networks can be
attributed in a big way to the fact that we have built strong brands that
resonate with viewers," said Steve Koonin, the president of Turner
Entertainment Networks. “With this new name, truTV joins its sister networks
TNT, TBS and TCM in establishing itself a solid, identifiable brand, paving the
way for continued growth."

The rebranding plans for the network have been in the works
for almost a year, beginning with extensive research into who the network's prime
time and late-night viewers are and what kind of programming they desire. The
compiled data showed that the line-up attracts a dual-gender audience that
loves programming with real people in exciting real life situations and a
strong interest in compelling stories and characters.

“Early in the rebranding process, we realized that the
current network name doesn't reflect the direction of our programming or our
growing target audience of Real Engagers," said Marc Juris, the network's
general manager. "In truTV, we now have the ideal name that fits both the
programming and the target audience. The network will be top of mind for Real
Engagers seeking real-life action programming, real-life emotion and access to
places they can't normally go."

Each weekday morning, truTV will continue to feature a
six-hour block of trial coverage, with continuing broadband coverage online.
Nielsen measurement will commence weekdays at 3 p.m. with the new talk show Star
Jones. This one-hour show, which will air
live from Jones' studio, will feature the day's top stories and guests from the
worlds of pop culture, entertainment, crime and justice.

In prime time, early fringe and late night, truTV will
continue to feature a line-up of signature series like Speeders, Forensic Files and Haunting Evidence.
Upcoming series slated to join the lineup in support of the new brand include
projects like Bounty Girls,
featuring four female professionals on the hunt for some of Miami's most
dangerous fugitives; The Real Hustle,
with a trio of con artists going after unsuspecting marks; and Most
Daring, about life-or-death rescues.

The network is also in development on a number of new series
and specials. "Our new development projects are the kind of compelling
stories and people our audience of Real Engagers is seeking," said Juris.
"We're proud to be working with successful, top-name producers in crafting
series that will continue building on the network's growing success."

Neighbors 911 from
Granada America and executive producer Curt Northrup sees former Green Beret
Myke Hawke go into the homes of people whose feuding has escalated into all-out
war. He then uses video evidence to force them to confront each other and
resolve their differences. Also in development are Bunim/Murray Productions Ski
Patrol, Original Productions’ Black
Gold and Tiger Aspect USA’s Outlaw
Chasers.