FremantleMedia, Mobliss Bring Atomic Wedgie to Helio

NEW YORK/SEATTLE, July 2: FremantleMedia and mobile
entertainment developer Mobliss have announced that their comedy channel, Atomic
Wedgie, currently only available on Sprint in the U.S., will launch on the mobile
operator Helio this month.

Atomic Wedgie offers hours
of original and repurposed short-form comedy programming with a menu of 12
different programs to choose from, including more than 150 mobile shorts. The
channel’s launch on Helio will feature 50 new shorts for some of its most
popular shows, including Baywatch Babes, Secret Girlfriend and Bush Bites, as well as the debut of new programming such as White
People Dancing. All programming represents
the channel’s mission to deliver “painfully funny original series, gut-busting
TV moments and hot mobile babes.”

“This is a pivotal moment for Atomic Wedgie,” said Keith
Hindle, the executive VP for the FremantleMedia’s North American licensing
team. “Helio brings the channel to a targeted group of early adopters who we
feel will embrace its innovative content and enjoy the humor that our channel
provides. The launch is also perfectly timed to the premiere of some new
hilarious programming and an intensive marketing campaign that will kick off
this month.”