SPTI Expands Animax to Germany

LONDON, May 14: Sony Pictures Television International has
inked a deal with Unity Media to bring its anime channel Animax to Germany next
month.

Unity Media, the first distribution partner for Animax in
the country, will begin offering Animax in early June to digital pay-TV
subscribers in the German regions of North Rhine-Westphalia and Hesse. Further rollout of the channel
through other distribution partners is to follow over the coming months. Animax
will be the first and only TV channel in Germany focusing exclusively on anime
programming, targeting viewers aged 15 to 29.