MTV.com Sets Records for Traffic, Video Streams

NEW YORK, March 12: MTV has experienced record traffic and
video streams from its website mtv.com since the beginning of the year, and
recorded 1 million streams from its MTV Mobile service in December and January.

MTV.com delivered a record 84 million streams in January,
followed by 85.1 million streams in February. Last month also saw mtv.com
deliver an average of 3 million streams daily, the first time the site has
reached that threshold. January 2007 streams were up 258 percent over the
previous January, while February streams were up 228 percent over the year
prior.

The streams were driven by record numbers of unique visitors:
in January, mtv.com attracted 24.2 million unique visitors, an all-time-high
and a 56 percent increase over January 2006. In February, the number of daily
unique visitors grew 10 percent to 1.1 million a day, up from 1 million a day
in January.

"Viewers are constantly telling us they want to dig
deeper into the content they see on-air, and they are obsessive about following
our programming from one platform to the other—and back," said
Christina Norman, the president of MTV. "When the TV show The Hills inspires a community of fans to connect with their
favorite cast members and devour exclusive content online and on the handset,
the payoff for viewers is a more immersive experience all the way around."

Among the most popular content on the site over the past two
months have been music videos from Justin Timberlake, Fergie, Gym Class Heroes
and My Chemical Romance; music programming, including the recent MTV
Unplugged: KoRn performance; and original
and online-only programming like MTV News' coverage of the Grammy Awards and
after shows for properties like Two-A-Days and My Super Sweet 16.
Additionally, the Real World/Road Rules Challenge: The Duel live reunion show in January was mtv.com's most
successful live streaming event ever.