ION Rebrands Flagship Network

WEST PALM BEACH, January 24: ION Media Networks, formerly
Paxson Communications, is rebranding its flagship i network as ION Television.

The channel, available in more than 90 million U.S. homes,
will be introduced to audiences as ION Television on January 29.

“We are energized about our network’s progress including our
vastly improved content as well as the digital and datacasting opportunities we
are pursuing,” said Brandon Burgess, the president and CEO of ION Media Networks.
“Taken together, this multichannel approach is helping to drive our brand
transition toward ION. Backed by popular, classic television series, movies and
our new relationship with RHI Entertainment, we want to underscore the growth
prospects of our flagship ION Television Network with a positive and fresh
on-air identity.”

The move from “i” to ION Television was driven by the
network’s decision to expand from independent programming to content for
broader audiences across various age groups.

The network’s new look and logo will be featured on-air
through a consumer-oriented promotional campaign over the next few months. Tagged “ION Television: Television in
Motion,” the on-air campaign will kick off with a series of promotions and
image spots, as well a new on-screen network bug logo.