Microsoft Debuts New Broadband Series by Reveille

REDMOND, January 17: MSN
has partnered with Reveille on The Big Debate, an original broadband series.

The Big Debate, which will
premiere on originals.msn.com/thebigdebate, is a comedic and interactive daily
original program in which two pop culture experts discuss the day’s hottest
topics and vie for viewers' votes on why their respective arguments are
correct. The series allows the audience to post their own comments on the site,
and in turn, create new debates. The first episode debuted on Monday with a
debate around the Golden Globe nominees.

The series comes out the
agreement announced by the two companies in May 2006 to produce next-generation
entertainment content for MSN Originals. The first MSN Originals series, Fan
Club: Reality Baseball, debuted in
July 2006.

"We're committed to
growing original content online like The Big Debate because we believe the ability to capture an
immediacy and build a community dialogue is a part of the future of
entertainment," said Ben Silverman, the founder and CEO at Reveille.
"We're able to realize a fresh content idea with The Big Debate by first taking the rich information MSN has about
consumers' news interests, and then pairing that with the possibilities for
viewers to interact using the MSN platform."