2waytraffic Lures Endemol Exec to Run International Division

HILVERSUM, December 12: Ed Louwerse is leaving his post as
director of international sales at Endemol International to become managing
director of 2waytraffic International, effective February 1.

Louwerse will be responsible for the global exploitation of
the 2waytraffic catalogue of over 170 formats outside of the U.S., U.K.,
Eastern Europe and the Nordic region. He will oversee the company’s
international sales and licensing department, its interactive television team
and the consumer products team, reporting to CEO Kees Abrahams.