L&M Promotions at 4Kids

NEW YORK, October 18: 4Kids Entertainment has upped Julie
Dill to VP of marketing and licensing and Alyssa J. Tucker to SVP of marketing
and licensing sales, as the company begins the multiplatform rollouts of its
new brands Viva Piñata and Chaotic.

Dill, who joined 4Kids in 2004 to oversee the Yu-Gi-Oh! brand, will oversee brand management, marketing and
licensing efforts for Viva Piñata,
the CGI animated TV series that debuted in September on 4Kids TV on FOX. The
show is a production of Microsoft Game Studios, Rare and 4Kids. “Viva
Piñata represents tremendous potential for
4Kids Entertainment,” said Rosalind Nowicki, the SVP of marketing and
licensing, to whom Dill will report. Prior to 4Kids, Dill was a marketing
executive at Mattel in its Barbie Worldwide Marketing group.

As SVP of marketing and licensing sales, Tucker will be
responsible for a number of 4Kids’ brands including Chaotic, the trading card-based property that airs on 4Kids
TV. Tucker will continue to oversee sales and marketing for several of the
company’s other key properties, including The American Kennel Club and The Cat
Fanciers Association. Tucker joined 4Kids in 1996 as a licensing manager and
was an integral part of the team that supported the Pokémon launch.