Cartoon Network to Launch Dedicated Feed in Korea

SEOUL/HONG KONG, July 12: Turner Broadcasting System (TBS)
is working with the South Korean media company JoongAng Ilbo (JAI) to launch
Cartoon Network Korea later this year featuring a mix of Korean and
international animation.

In compliance with Korean broadcast regulations, JAI’s JoongAng Broadcasting Corporation (JBC)
will own the majority stake in the 24-hour kids’ network, with TBS holding a
49-percent stake. “To successfully operate in a highly developed market such as
Korea, it is imperative to enter into an alliance with a local partner,” noted Ron Lee, the VP of Turner Broadcasting
System Korea. “In JoongAng Ilbo, we are partnering with an acknowledged
leader in the Korean media business. The partnership is a natural extension of
our long-standing relationship with JAI and is further strengthened by JAI’s
deep understanding of our brand philosophy. By making this strategic investment
to create a unique kids’ entertainment channel in Korea, we are demonstrating
our commitment to cater to the specific viewing preferences of the young Korean
audience.”

The Korean-language channel will launch this year. “Cartoon
Network Korea will combine the unique strengths of both partners, and will
build on our unrivalled knowledge and expertise to create a kids’ channel that
will raise the bar and set new standards of excellence in the kids’ entertainment
genre,” commented Mun-Yeon Kim, the
president and CEO of JBC. “Cartoon Network Korea will offer a variety of
multi-genre animation titles from its world-renowned library, and will provide
more than just Japanese titles or a single style of animation genre.”