U.S., Japan to Lead Mobile TV Market

HAMPSHIRE, July 10: Juniper Research projects that the
mobile TV market will hit revenues of $11.7 billion by 2010, led by Japan and
the U.S.

Japan’s broadcast mobile TV revenues will reach $2.9 billion
by 2010, according to the Juniper study, followed by the U.S. with $1.8
billion. The U.K. will also be at the forefront, generating revenues of $989
million.

Of the overall broadcast mobile TV subscriber market, Japan,
the U.S. and South Korea will make up 39 percent, with Germany, Italy, U.K.,
India and China making up 36 percent by 2011.

Aditya Kaul, senior analyst at Juniper Research and author
of the report Mobile TV: The Opportunity for Streamed and Broadcast
Services, 2006-2011, notes, "2006 has
been an interesting year for mobile TV with a large number of announcements
concerning broadcast mobile TV trials and rollouts, many of them timed with the
World Cup in mind. The key highlights have been an increased uptake in streamed
mobile TV services and surprising results from broadcast mobile TV trials,
showing a dramatic increase in the average time spent by the consumer on
watching mobile TV."

Kaul continued, "Broadcast mobile TV is definitely a
step in the right direction but its success will depend on many factors such as
the type of content, content rights, security, spectrum availability, business
models, regulation and quality of indoor coverage."