High School Musical: A Hit in Malaysia, Singapore and Philippines

SINGAPORE, June 29: The
premiere of the Disney Channel original movie, High School Musical, scored big numbers in Malaysia, Singapore and the
Philippines.

High School Musical aired last Sunday, June 25 and scored record
results in three major Asian territories.

In Malaysia, the movie
posted a 30-percent share among kids 6-14 years old in subscription TV
households, scoring a 9.0 rating and making it the highest-rated movie telecast
among kids 6-14 years old on any kids’ channel in Malaysia.

In Singapore, against all
subscription TV and free-to-air programs, High School Musical was the number-one telecast with kids 4-14 in
subscription TV homes with 32 percent share of the audience.

In the Philippines, the
show ranked number one in its time slot against all other kids’ channels.

“High School Musical has established itself as a bona fide hit not only
in Southeast Asia but all over the world because its story touches lives across
boundaries,” said Nicky Parkinson, the Sr VP and managing director of Walt Disney
Television International (Asia Pacific). “It is a hit not only with the youth
but with everyone that believes in following your dreams with all your heart.
We’re delighted with the reception in Asia for this Disney Channel Original
Movie and we look forward to continuing to deliver programming that strikes a
chord with our audiences.”

The movie's huge
popularity has created a number of ancillary business opportunities for The
Walt Disney Company. The first will be the release of the movie’s soundtrack on
CD across the South East Asia region in July.