Largo Acquires E-Poll Market Research

Largo, the Sylvester Stallone-backed provider of AI-driven solutions for the film, TV and advertising industries, has acquired the U.S. consumer research and market insights firm E-Poll Market Research.

At the core of the newly combined Largo U.S. offering is E-Poll’s flagship product suite, E-Score, an affordable, comprehensive, time-tested, dynamic research database measuring audience perception of celebrities, brands, characters and television programs. Through its integration with Largo’s product ecosystem, E-Score will evolve into a predictive decision-making engine enabling clients to model outcomes, optimize strategies and reduce risk before committing marketing spend, content investment or talent decisions.

Over time, the combined platform will also enable E-Poll to scale its celebrity, brand and IP measurement methodologies more efficiently into international markets.

The acquisition was led by Sami Arpa, CEO and co-founder of Largo, and Gerry Philpott, president and CEO of E-Poll Market Research. Philpott will head up the Largo U.S. operation as executive VP of Largo US.

Operationally, E-Poll will continue to operate as a stand-alone brand while being deeply integrated into Largo’s digital ecosystem. All 13 E-Poll staff are retained, with senior leadership stepping into expanded Largo US roles. Largo will also place several staff within E-Poll’s Los Angeles headquarters.

“We’re excited to be joining forces with E-Poll, who share our vision for redefining the future of data-backed market intelligence,” Arpa said. “We want to enable our clients to move faster and smarter from creative spark to market execution with united workflows, dynamic insight generation and significantly improved accuracy. Working together, we are uniting human insight, historical depth and data-driven foresight to push the boundaries of what’s possible at scale.”

Philpott added, “Entertainment and brand marketing is a global business, and the acquisition by Largo fulfills my vision of expanding E-Poll’s unique and powerful data set where it allows our experience to aid businesses in full end-to-end strategies. Largo is a young and dynamic company doing great things and is a perfect fit for the products and services we’ve been delivering to clients for decades. They have a clear vision for the future, and I’m very excited to help them make that happen.”