Fremantle Partners with Mytime Movie Network

Fremantle has partnered with Mytime Movie Network to represent its FAST and YouTube channels.

The deal will begin November 1, with Fremantle offering MyTime Movie Network’s content to audiences in the U.S., currently live on Roku, LG and TCL and across three YouTube channels in the U.S. and Latin America.

The partnership will draw on Fremantle’s global network, including its sales, channel marketing, programming, data, partnerships and ad sales teams. The teams will apply best practices across audience engagement, marketing strategy and performance optimization. Fremantle will also provide dedicated marketing resources and operational support, advanced analytics and more to drive growth and efficiency for MyTime Movie Network.

MyTime Movie Network currently houses over 375 hours of original programming. The YouTube partnership will take on 200 movies for audiences on the channels. This includes original and exclusive content like MyTime’s lifestyle, cooking series @Home with Tori Spelling, along with a slate of original movies that are currently in production, starring the likes of Ashley Newbrough, Jessica Lowndes and many more.

Laura Florence, senior VP global channels, Fremantle, said: “At Fremantle, we’ve built a global infrastructure and expertise that allows us not only to power our own FAST and digital channels but also to help partners like MyTime Movie Network expand their footprint across both FAST and YouTube. Through leveraging our distribution capabilities, data insights and market position, we are delighted to support MyTime in bringing their diverse and dynamic slate to new viewers everywhere.”

Robert Cocker, senior VP of social and digital, Fremantle, said: “Partnering with MyTime Movie Network is a fantastic opportunity to use Fremantle’s strong YouTube presence and global expertise to connect audiences with MyTime Movie Network’s great entertainment. From the living room to the mobile phone, we’ve seen YouTube firmly establish itself as a key platform, as it continues to play an increasingly important role in how today’s audience both discovers and consumes content they already enjoy. This partnership is a great example of how our team at Fremantle works hand in hand to amplify brands, increase revenue and extend the lifecycle of IP beyond traditional viewing methods.”

Jacob Nasser, founder of MyTime Movie Network, said: “Partnering with Fremantle marks an exciting next step in MyTime Movie Network’s global expansion. Fremantle’s proven expertise in channel growth and digital distribution perfectly complements our vision to deliver premium, female-focused entertainment to audiences everywhere. Together, we’re creating new opportunities to connect viewers with the stories, talent and perspectives that define MyTime.”