Zuffa Boxing Lands on Paramount+

Paramount has inked a deal with TKO Group for the long-term media rights to Zuffa Boxing for Paramount+ in the U.S., Canada and Latin America.

Zuffa Boxing was formed by TKO and entertainment conglomerate Sela, with leadership from UFC’s Dana White, Saudi Boxing Federation’s Turki Alalshikh, Sela’s Rakan Alharthy and WWE’s Nick Khan. Beginning in January, Paramount+ will deliver Zuffa Boxing events to subscribers in North America and LatAm, with the potential for select events to be simulcast on CBS.

White, president and CEO of the UFC, commented: “I’m excited to bring great boxing events to a global audience. There are millions of boxing fans that will now be able to watch competitive fights with up-and-coming boxers as well as the biggest stars in the sport. Paramount will be the home for UFC and boxing fans to watch the greatest fights in combat sports.”

Alalshikh, chairman of the General Entertainment Authority and president of the Saudi Boxing Federation, added: “This partnership with Paramount reinforces our vision to redefine the way viewers consume boxing. More fight fans will now have access to watch some of the most exciting boxers around. We have seen the proof that the appetite is there, this is the future for live boxing coverage and will ensure the sport continues to thrive.”

Cindy Holland, chair of direct-to-consumer for Paramount, a Skydance Corporation, noted, “Paramount has long been a leader in sports and sports storytelling, and this partnership marks a bold new chapter—not just for us, but for the future of boxing. It’s a partnership that advances several of our core priorities: delivering premium sports to fans, providing audiences with year-round marquee live events and creating long-term value through a differentiated, must-watch portfolio of content. By combining TKO and Zuffa Boxing’s world-class production and promotional capabilities with our subscribers’ passion for sports, we are confident we will deliver something truly special to boxing fans throughout the U.S., Canada and Latin America for years to come.”