Little Dot Studios Appoints U.S. Content Strategy VP

Little Dot Studios had appointed TikTok and Meta alum Erik Jordan as its new VP of content strategy for the U.S.

“I’m really excited to join the team at Little Dot Studios and create content that cuts through the noise,” said Erik Jordan. “This feels like the natural next step in a journey that’s always been about building real relationships and making content that actually connects. Running my own agency (and surviving the algorithm) taught me how far great ideas can go when clients feel supported and the vibes are right.”

Jordan will report to Ben Arnold, senior VP of commercial operations. He will be focusing on delivering high-performing and growth-oriented strategies for the company’s partners across all major social platforms.

“My time at TikTok and Meta gave me a front-row seat to how content moves at scale,” Jordan continued. “I’ve seen firsthand how creators, brands and platforms come together to shape culture in real time. I’m looking forward to turning bold ideas into content that moves people…and having some fun while we’re at it!”

Previously, he led partnerships at TikTok, launching major content-driven initiatives for TikTok Shop, LIVE and cultural moments like Pride and Mental Health Awareness month.

“Erik brings a 360-degree perspective on the digital content ecosystem,” said Arnold. “His expertise in creating content strategies that shape culture and deliver real results will be invaluable as we continue to scale our U.S. operations. We’re thrilled to have him lead our content strategy team and deliver best-in-class work for our partners.”