True CJ Creations Pacts with Thai Media Fund

CJ ENM’s joint venture with True Corporation in Thailand has entered into a memorandum of understanding (MOU) with the Thai Media Fund to jointly support the local creative community.

The alliance intends to bolster the Thai content business through skills development and the potential of international expansion. It also aims to promote ethical values, social responsibility and awareness of IP rights among the Thai creative community.

As part of the initiative, O’PEN, CJ ENM’s creator discovery and development program, will be used across content development, including in design, planning, production, marketing and distribution.

The MOU was signed by Dhanakorn Srisooksai, CEO of the Thai Media Fund and Micheal Jung and Ari Arijitsatien, co-CEOs of True CJ Creations.