Rodrigo Mazon to Lead LatAm & Canada D2C at Paramount

Rodrigo Mazon has been tapped as head of direct-to-consumer for Latin America and Canada at Paramount.

Reporting to Cindy Holland, who heads up all direct-to-consumer at Paramount following its Skydance merger, Mazon will lead operations, strategy and programming for Paramount+ and Pluto TV in Latin America and Canada. He will work closely with Marco Nobili at Paramount+ and Olivier Jollet at Pluto TV. Jose Calderoni, senior VP of streaming for LatAm, will report to Rodrigo and focus on day-to-day operations for Paramount+ and Pluto TV in the region.

Mazon, based in Los Angeles, was most recently chief content officer at ViX.