Prime Video & CJ ENM Clinch Global Content Deal

At the World Audio Visual & Entertainment Summit (WAVES) in India, CJ ENM unveiled a pact to bring Korean fare to Prime Video users in markets worldwide, excluding South Korea and China.

Throughout this year and next, new exclusive titles from CJ ENM, Studio Dragon and CJ ENM STUDIOS will land on Prime Video, beginning in June with Head Over Heels. The alliance also includes library titles such as Her Private Life, Another Miss Oh and Mouse. Prime Video will offer subtitles in 28 languages and dubbing in 11 for all new launches.

“This strategic collaboration with CJ ENM reinforces Prime Video’s commitment to bringing the best of Korean entertainment to our customers worldwide,” said Kelly Day, head of international and VP of Prime Video. “Korean content continues to resonate deeply with global audiences. We’ve witnessed the borderless appeal of Korean storytelling with the phenomenal success of shows like Marry My Husband and No Gain, No Love which not just captured hearts across continents, but also found their place in the Top 10 most-watched non-English language international originals from 2024, posting super strong viewership outside their country of origin. We are now thrilled to offer new and exclusive titles, alongside a catalogue of consumer favorites exclusively to Prime Video’s global consumer base, in a language of their preference.”

“At Prime Video, our ambition is to be the first-choice entertainment hub for consumers,” said Gaurav Gandhi, VP for APAC and MENA at Prime Video. “From the best of global content to popular stories from Asia, we want to be a destination where consumers can effortlessly discover their next favorite story. As Korean content continues to find massive audiences worldwide, we’re thrilled to bring these captivating narratives exclusively to our worldwide audiences. Our strategic collaboration with CJ ENM marks a new chapter in this journey, giving Prime members front-row access to some of the most compelling and innovative content from Korea.”

“We’re thrilled about this partnership with Prime Video, which allows us to bring our unique Korean stories to an even broader global audience,” said Jangho Seo, executive VP of CJ ENM’s content business division. “Korean entertainment has been winning hearts around the world with its compelling narratives, relatable characters, and outstanding production quality. We’ve already seen tremendous success with titles like Marry My Husband and No Gain, No Love, which achieved remarkable viewership milestones on Prime Video and reaffirmed the universal appeal of our storytelling. Through Prime Video’s extensive global reach and strong commitment to multi-language subtitles and dubbing strategies, we are excited to make our upcoming titles even more accessible and enjoyable for audiences across cultures and languages. This collaboration not only strengthens CJ ENM’s global footprint but also reflects our shared vision with Prime Video to deliver captivating stories to fans worldwide. We look forward to building on this momentum and deepening our connection with viewers everywhere.”