The Lippin Group Establishes New Management Structure

The Lippin Group has created an office of the chairman, comprised of senior executives Matt Biscuiti, Kevin Broderick and Katie Fuchs.

Each exec will hold the title of managing director—new positions at the company—and will be responsible for overseeing the day-to-day operations of the business and developing new growth strategies, including exploring partnership opportunities.

They will continue to maintain all client account responsibilities and will report directly to Dick Lippin, chairman and CEO of the company. Broderick is based in the company’s Los Angeles headquarters, and Biscuiti and Fuchs lead The Lippin Group’s New York office.

Biscuiti, Broderick and Fuchs will also work closely with senior executives Jim Benson (president of corporate communications for the West Coast), Pam Golum (president of global entertainment), Debbie Lawrence (managing director of the company’s London office), Jeanne O’Keefe (senior vice president), Jennifer Price (president of television and events), Shelly Saarela (CFO) and Alex Uliantzeff (senior VP).

“Katie, Kevin and Matt each have a wealth of talent and experience that they will leverage to build upon the agency’s legacy to serve our current clients, find new business opportunities and develop the next generation of our team,” said Lippin. “All have been with the agency for more than a decade, during which they have shown significant growth in their careers, developed a deep understanding of the industry and established strong relationships with clients, press and staff alike.

“Through two industry strikes and a global pandemic, we were forced to spend a lot of time determining the best model for our company moving forward. We have not only had success despite these challenges but also have seen our business activity increase significantly to the point where today we are operating at an extremely high level and adding more staff while extending our expertise in growing areas, such as podcasting, FAST and AI. This new structure will allow me to concentrate on strategic issues, including our TLG Connect consulting practice, while placing everyday business activities in very capable hands.”

Lippin added, “Despite belt-tightening and staff cuts happening particularly at the bigger corporations, the value of marketing has never been more evident, especially as content production ramps up after an extended pause, and streamers, networks—and the advertisers supporting them—look to maximize their audiences. As our clients know, strategic communications, when done correctly, is a marketing discipline with very strong ROI. I am very optimistic about the value of our counsel and the future of our company and the industries in which we work.”