Jukin Media & Comcast Align for Live Programming Launch on Xfinity X1

Jukin Media has partnered with Comcast to bring live programming of its digital media brands FailArmy and The Pet Collective directly to the TV via Xfinity X1.

In addition to the new pay-TV integration, both the live offering and Jukin Media’s catalog of on-demand short-form web programming from its FailArmy, The Pet Collective and People Are Awesome brands will now be available online within Xfinity On Demand. The content will be discoverable by simply saying “FailArmy,” “People Are Awesome” or “The Pet Collective” into the X1 Voice Remote. All three titles also will be available on Xfinity Flex to Comcast’s internet-only customers.

Cameron Saless, chief growth officer of Jukin Media, said: “Over the past year we have worked to extend our brand presence beyond social platforms to pay-TV providers and today we are incredibly excited to offer millions access to more great content from our brands direct to television on the X1 platform. Comcast has always pioneered new ways to help its digital-first content partners like Jukin make their content available to customers right alongside the live, on-demand, DVR and other web programming already included in their Xfinity TV subscription.”