Endemol Shine Group Hires for Digital Distribution & Monetization

Endemol Shine Group has appointed Kasia Jablonska as head of digital distribution and monetization, effective in April.

In the position, Jablonska will spearhead Endemol Shine’s digital distribution business, including the group’s VOD, AVOD, SVOD, PPV and electronic sell-through businesses. She will also head the digital distribution strategy globally and in local markets, identifying emerging platforms and new opportunities for growth.

She will report to group director of commercial operations, Yannick Ferrero. She joins Endemol Shine from MK&K Consultants, a media strategy consultancy that she founded in 2018. Her previous positions include senior commercial and affiliate sales roles at Scripps Networks, A+E Networks and NBCUniversal.

Wim Ponnet, chief strategy and commercial officer at Endemol Shine Group, said: “With such a deep content library and an ever-changing digital landscape, there is real opportunity to further grow our healthy revenue stream in the non-linear space. Kasia’s extensive experience working in digital media and her proven track record at monetizing content across multiple platforms and markets makes her the perfect fit for this role.”