New CEO for Thinkfactory, Founder Leslie Greif to Start New Venture

Adam Reed has been named CEO of Thinkfactory Media while founder Leslie Greif prepares to launch a new venture.

The move comes on the heels of the completion of ITV’s acquisition of Thinkfactory Media, launched in 2011 by Leslie Greif (who sold a 65 percent stake in Thinkfactory to ITV in 2013). Greif, who founded what was originally The Greif Company in 1992, has TV credits that span from CBS’s long-running Walker, Texas Ranger to HISTORY’s Emmy-winning miniseries Hatfields & McCoys. He is preparing to launch a new entertainment venture and will release details shortly.

Reed, a 14-year veteran of the company, was named president of Thinkfactory Media in 2016.

ITV America CEO David George said, “Thinkfactory Media is one of the most unique and successful shops in our business—the legacy of Leslie Greif is undisputed and we know his next endeavor will be an immensely successful one. We could not be more confident in Adam’s creative and business acumen, and leadership, as he takes the reins of the company. Thinkfactory is beautifully positioned to embark with ITV America on its next chapter and we’re extremely bullish on the future.”

Reed commented, “It’s been a glorious 14 years at Thinkfactory, and to be given the chance to take the kind of creative risks that can change how entertainment content is made, and even defined, is an amazing gift. I am grateful to Leslie who is an incomparable creative, as well as mentor and friend, and am so proud of everything we have accomplished. Looking forward, I am eager and excited to collaborate with my core team, as well as the talented team at ITV America, as we grow Thinkfactory into its next iteration during a time of unprecedented opportunity in the content business.”

“I have loved every minute I’ve spent building Thinkfactory and creating our shows, and working with ITV, an incredible partner,” said Greif. “There is always sadness to leave your ‘baby’ but, at the same time, I feel great in leaving the company on a high note, with a robust slate and in the talented, capable hands of Adam Reed. I have full belief and confidence in him and David George to nurture the next generation of Thinkfactory, as I go full tilt into the future.”