Time Warner & Snap in Content, Advertising Deal

Time Warner and Snap have entered into a global pact that includes the development of content for Snapchat and advertising campaigns from HBO, Turner and Warner Bros.

Over the next two years, Time Warner is set to make a “significant commitment” to producing content for Snapchat across a range of genres, including drama and comedy, and will make an investment in advertising on the popular platform.

“As a company that has driven the evolution of media, this is an exciting and natural move as we bring together some of our leading video properties and brands with Snapchat’s dynamic platform,” said Gary Ginsberg, Time Warner’s executive VP of corporate marketing and communications. “Partnering with Snap will help drive this compelling new format, exposing its user base to innovative and engaging video from brands and characters they trust and enjoy. We’re confident this partnership will help drive larger audiences to our shows and to the new direct to consumer platforms we continue to roll out.”

“Time Warner and their brands have long been pioneers of what incredible, premium content looks like, and we’re thrilled that innovators across their expansive network will begin producing Shows for Snapchat,” said Nick Bell, VP of content for Snap Inc. “This partnership is another exciting step as we continue to branch out into new genres, including scripted dramas, comedies, daily news shows, documentaries and beyond.”