Magnify Media Bolsters Sales Team with Pair of Hires

LONDON: Magnify Media has appointed two new senior staff members, Sarah Diggins and Natalia Sterlikova, who are responsible for format and program sales to Asia, CEE and the Middle East, respectively.

Diggins and Sterlikova join Cecilia Ingebrigtsen, who oversees sales to Germany and Sweden, and Simone de Pruyssenaere de la Woestijne, who is charged with the Benelux, Italy, Spain and France.

Diggins has worked in TV distribution for more than 15 years, selling both finished programming and formats. She began her career at BBC Worldwide and subsequently worked for such distributors as Entertainment Rights, Leopard Films, Optomen Television and all3media International.

Sterlikova started her career in film development and production, moving to television distribution six years ago at DRG. She later managed format sales to CEE and the Middle East for all3media International. In 2015, she was hired by FremantleMedia International as director of sales for CEE, Russia and CIS.

Andrea Jackson, the managing director of Magnify Media, said: “After a year of hard graft establishing Magnify as a source of fresh and distinctive content, our slate is getting buyers talking. I’m immensely proud of what we have achieved so far and, as we embark on a significant acquisitions push, we need to build our team of extraordinary people to get to the next level. Natalia and Sarah have the skills, experience and contacts in their territories to help us realize our ambition—which is to grow our carefully curated catalog with programs and formats we love, working always with people we like, ensuring the best exploitation of rights for our rights owners.”

Magnify Media is a distribution and rights-management company that was launched in 2015 by Jackson, former managing director of DRG.