NBCU Fills Pair of Consumer Products Roles for EMEA

LONDON: NBCUniversal Brand Development has appointed Jonathan Baker as VP for EMEA at NBCUniversal Consumer Products, and Hannah Mungo as country director for the U.K. and Ireland at NBCUniversal Consumer Products.

Baker will work under Marc Low, the senior VP of international for NBCUniversal Consumer Products, while Mungo will report directly to Baker. These appointments are part of the company’s initiative to expand its international operations and move to direct management of its business in strategic markets.

Baker will oversee the NBCUniversal Consumer Product team and EMEA agents to drive new areas of growth within the region. He most recently served as head of international licensing for DreamWorks Animation U.K. He has also held various licensing, strategy and operations positions in the Walt Disney Company’s consumer products division, and business development roles at BBC Worldwide, Coca-Cola Company and Britvic Soft Drinks.

In her newly created post, Mungo is changed with the strategic direction and business development of NBCUniversal’s wide-reaching franchise portfolio, and for the management of licensees and retailers in the U.K. and Ireland. She previously served as head of U.K. licensing at Entertainment One. Earlier in her career, she worked for Portico Designs.

NBCUniversal Brand Development has launched new regional offices in both Japan and China, as well as the newly created EMEA central office in London. Starting January 1, 2017, NBCU is moving to direct management of its business in the U.K. and Ireland, followed by direct management in the territories of France, Benelux, Germany, Italy and Iberia on July 1, 2017.  The new structure allows the company to collaborate more closely with strategic licensees and retailers to drive new areas of growth.

“As we continue to focus on international growth, we see tremendous opportunity to establish in-country consumer products teams,” said Manuel Torres, the executive VP of worldwide at NBCUniversal Consumer Products. “We are thrilled to have both Jonathan Baker as well as Hannah Mungo join Marc Low’s EMEA team as we continue to amplify our reach within the international regions.”