MediaWorks Ties Up with Vevo for NZ

AUCKLAND: MediaWorks has partnered with music and entertainment content platform Vevo to become its exclusive premium video sales partner in New Zealand.

As part of its focus on digital content, MediaWorks now becomes the largest supplier of professionally produced, premium online video content in New Zealand, with a combined total of more than 50 million monthly video streams. MediaWorks’ sales teams will work to exclusively bring Vevo opportunities to advertisers, providing the ability to reach Vevo viewers on mobile, tablet, desktop and connected TV.

“This partnership provides fantastic opportunities for both parties, developing on MediaWorks’ and Vevo’s existing offering of premium music and entertainment content,” said Glen Kyne, the acting chief commercial officer at MediaWorks. “Our partnership will allow us to reach more New Zealanders than ever before, and be the prime location for any advertiser looking to purchase premium digital content and connect to engaged audiences.”

“We’re excited to partner with MediaWorks and having a partner on the ground will extend the reach of Vevo as we look to drive new growth opportunities in New Zealand,” said Nic Jones, the chief revenue officer at Vevo. “The digital advertising outlook for New Zealand is poised for continuing double-digit growth over the next five years and this collaboration will allow us to capitalize on the ever increasing demand for music videos in the local market.”