MIPTV to Spotlight Marriott International’s Content Studio

PARIS: Marriott International has been named MIPTV's 2015 Brand of the Year, recognizing its innovative all-screens initiative through its global content studio.

The Marriott Global Content Studio is dedicated to publishing, distributing and sharing digital content across multiple platforms and all screens, in partnership with producers and creators both from traditional and digital media. As part of the Brand of the Year recognition, Karin Timpone, Marriott International’s global marketing officer, and David Beebe, VP of Marriott Global Content Studio, will lead a MIPTV keynote on April 14. The panel will also include a producer and some of the talent involved in the Marriott Content Studio productions. The Marriott keynote session will be part of the MIP Digital Fronts program.

MIPTV 2015 will host the Brand of the Year Award for the fifth edition, reflecting how video marketing and branded entertainment have become an integral part of brands’ strategies and an opportunity for the entertainment business. Past winners of the MIPTV Brand of the Year Award include Amex, Heineken, Intel, Vice Media and PIRO & Chipotle.

“Our goal is to produce engaging content that builds communities of people passionate about travel, that will drive commerce,” said Beebe. “These deals expand both the depth of our content play as well as its breadth, by reaching into a new content area where few brands—and no other hospitality brands—have ventured before.”

“This kind of collaboration with both traditional and emerging online media represents a new step forward in programming, with candid and spontaneous use of platforms like Snapchat in a serial form, capturing users’ attention in fresh ways. It is very exciting to see a premium travel brand like Marriott embracing 21st century global interconnection of media in this way,” said Laurine Garaude, the director of MIPTV-organizer Reed MIDEM’s television division.