Former NBCU Exec Lauren Zalaznick Appointed to Shazam Board of Directors

LONDON/NEW YORK: Lauren Zalaznick, who previously served as executive VP of NBCUniversal, has joined the Shazam board of directors as an independent board member.

Zalaznick stepped down from her role at NBCU last September after 12 years at the company. Now, she will be helping Shazam expand its offering. During the last three years, Shazam has successfully expanded its service in North America to include television programming and advertising. Shazam-enabled advertising has now been launched in Europe, Australia and Latin America and the company plans to further expand its offering in the coming year.

Andrew Fisher, executive chairman at Shazam, said: “Lauren has devoted her career in media to transforming the cultural landscape. From her start as an independent feature film producer to her most recent role as executive VP of NBCUniversal, Lauren’s expertise on the intersection of content, technology, and data will bring tremendous value to Shazam as we pursue our mission to be the world’s leading media engagement company.”

“Shazam is uniquely positioned to build on its leadership role in music, further enabling its 90-plus million active consumers to deeply engage with television content and brand offerings in dynamic ways,” said Zalaznick. “This is a unique opportunity to deploy data and technology in the content space that will enhance Shazam’s consumer experience and deliver value to its customers.”